About Us

Simply Fish began in 2021 from Luca’s garage, where he bred tropical fish, propagated aquatic plants, and offered aquarium servicing across Christchurch. With over 15 years of personal experience, and 8+ years working professionally in the industry, Luca has built the business on passion, knowledge, and a genuine love for the hobby.

As demand grew, Simply Fish quickly outgrew the garage and moved into our current retail space in Waltham. Today, we’re proud to offer a wide range of high-quality products from trusted brands like Xtreme Fish Food, Seachem, Aqua One, and more.

Our team is made up of dedicated fishkeepers who care deeply about providing expert advice, reliable service, and a welcoming environment for hobbyists at every level. Whether you're just starting out or running advanced aquascapes, we’re here to support your journey.

At Simply Fish, we’re more than a store, we’re part of your aquarium experience!