{"title":"PureAquarium","description":"","products":[{"product_id":"pureaquarium-sand-golden-dunes-12kg-8l","title":"PureAquarium Sand – Golden Dunes","description":"\u003ch2\u003ePureAquarium Sand – Golden Dunes\u003c\/h2\u003e\n\u003cp data-start=\"79\" data-end=\"153\"\u003eIf you want a brighter, more natural-looking aquarium, this is your base.\u003c\/p\u003e\n\u003cp data-start=\"155\" data-end=\"486\"\u003e\u003cstrong data-start=\"155\" data-end=\"191\"\u003ePureAquarium Sand – Golden Dunes\u003c\/strong\u003e brings warm, sunlit tones to your aquascape, creating a clean, open look that mimics natural riverbeds and coastal shallows. Refined from natural rock and precision graded to a fine 0.177–0.420mm, this premium aquarium sand delivers a smooth, soft substrate ideal for both fish and aquascaping.\u003c\/p\u003e\n\u003cp data-start=\"488\" data-end=\"563\"\u003eIt looks natural. It stays stable. It keeps your water chemistry untouched.\u003c\/p\u003e\n\u003ch3 data-start=\"570\" data-end=\"603\"\u003eWhy Choose Golden Dunes Sand?\u003c\/h3\u003e\n\u003cp data-start=\"605\" data-end=\"721\"\u003e🏖 \u003cstrong data-start=\"608\" data-end=\"629\"\u003eWarm Natural Tone\u003c\/strong\u003e\u003cbr data-start=\"629\" data-end=\"632\"\u003eAdds depth and brightness to your aquarium while creating a realistic riverbed aesthetic.\u003c\/p\u003e\n\u003cp data-start=\"723\" data-end=\"861\"\u003e🌊 \u003cstrong data-start=\"726\" data-end=\"759\"\u003eFine 0.177–0.420mm Grain Size\u003c\/strong\u003e\u003cbr data-start=\"759\" data-end=\"762\"\u003eUltra-smooth texture — ideal for bottom dwellers like corydoras, loaches, and sand-sifting species.\u003c\/p\u003e\n\u003cp data-start=\"863\" data-end=\"984\"\u003e💧 \u003cstrong data-start=\"866\" data-end=\"887\"\u003eInert \u0026amp; pH Stable\u003c\/strong\u003e\u003cbr data-start=\"887\" data-end=\"890\"\u003eWill not alter water parameters, making it safe for tropical fish, shrimp, and marine systems.\u003c\/p\u003e\n\u003cp data-start=\"986\" data-end=\"1110\"\u003e🧼 \u003cstrong data-start=\"989\" data-end=\"1020\"\u003ePre-Washed for Reduced Dust\u003c\/strong\u003e\u003cbr data-start=\"1020\" data-end=\"1023\"\u003eDesigned to minimise clouding. A quick rinse before use ensures clear water from setup.\u003c\/p\u003e\n\u003cp data-start=\"1112\" data-end=\"1244\"\u003e🌿 \u003cstrong data-start=\"1115\" data-end=\"1135\"\u003eHighly Versatile\u003c\/strong\u003e\u003cbr data-start=\"1135\" data-end=\"1138\"\u003eSuitable for freshwater aquariums, planted tanks, shrimp tanks, goldfish setups, and saltwater aquascapes.\u003c\/p\u003e\n\u003cp data-start=\"1423\" data-end=\"1597\"\u003eIf you prefer a lighter substrate that opens up the tank visually and creates a softer, more natural feel. Golden Dunes delivers exactly that without compromising stability.\u003c\/p\u003e\n\u003cp data-start=\"1599\" data-end=\"1678\"\u003eStart your aquascape with a substrate that looks natural and performs properly.\u003c\/p\u003e","brand":"Simply Fish","offers":[{"title":"Golden Dunes 2kg","offer_id":42278423068749,"sku":null,"price":12.99,"currency_code":"NZD","in_stock":false},{"title":"Golden Dunes 5kg","offer_id":42278423101517,"sku":null,"price":29.99,"currency_code":"NZD","in_stock":false},{"title":"Golden Dunes 12kg","offer_id":42278423134285,"sku":null,"price":58.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/2180\/0269\/files\/Pure-Aquarium-Natural-Sand-Golden-Dunes.png?v=1736575422"},{"product_id":"pureaquarium-sand-sandy-beige-12kg-8l","title":"PureAquarium Sand – Sandy Beige","description":"\u003cp\u003ePureAquarium Sand – Sandy Beige\u003c\/p\u003e\n\u003cp data-start=\"78\" data-end=\"184\"\u003eIf you’re aiming for a clean, natural aquascape that feels open and calming, this is the base to build on.\u003c\/p\u003e\n\u003cp data-start=\"186\" data-end=\"455\"\u003e\u003cstrong data-start=\"186\" data-end=\"221\"\u003ePureAquarium Sand – Sandy Beige\u003c\/strong\u003e features soft, light sandy tones inspired by natural riverbanks and white sand shallows. It brightens your aquarium, creates a sense of space, and enhances the contrast of plants, driftwood, and fish without overpowering your layout.\u003c\/p\u003e\n\u003cp data-start=\"457\" data-end=\"483\"\u003eSimple. Natural. Timeless.\u003c\/p\u003e\n\u003ch3 data-start=\"490\" data-end=\"522\"\u003eWhy Choose Sandy Beige Sand?\u003c\/h3\u003e\n\u003cp data-start=\"524\" data-end=\"632\"\u003e🏖 \u003cstrong data-start=\"527\" data-end=\"549\"\u003eNatural Light Tone\u003c\/strong\u003e\u003cbr data-start=\"549\" data-end=\"552\"\u003eCreates a bright, beach-style look that opens up the tank and adds visual depth.\u003c\/p\u003e\n\u003cp data-start=\"634\" data-end=\"746\"\u003e🌊 \u003cstrong data-start=\"637\" data-end=\"661\"\u003eSmooth, Fine Texture\u003c\/strong\u003e\u003cbr data-start=\"661\" data-end=\"664\"\u003eComfortable for bottom dwellers like corydoras, loaches, and sand-sifting species.\u003c\/p\u003e\n\u003cp data-start=\"748\" data-end=\"868\"\u003e💧 \u003cstrong data-start=\"751\" data-end=\"772\"\u003eInert \u0026amp; pH Stable\u003c\/strong\u003e\u003cbr data-start=\"772\" data-end=\"775\"\u003eWon’t alter water chemistry - safe for freshwater aquariums, shrimp tanks, and marine setups.\u003c\/p\u003e\n\u003cp data-start=\"870\" data-end=\"981\"\u003e🧼 \u003cstrong data-start=\"873\" data-end=\"904\"\u003ePre-Washed for Reduced Dust\u003c\/strong\u003e\u003cbr data-start=\"904\" data-end=\"907\"\u003eMinimises clouding. A quick rinse before use ensures clear water at setup.\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1105\"\u003e🌿 \u003cstrong data-start=\"986\" data-end=\"1014\"\u003eFlexible Aquascaping Use\u003c\/strong\u003e\u003cbr data-start=\"1014\" data-end=\"1017\"\u003eWorks beautifully on its own or paired with darker substrates for strong contrast zones.\u003c\/p\u003e\n\u003cp data-start=\"1301\" data-end=\"1500\"\u003eWhether you’re recreating white sandbanks or building a layered aquascape with contrasting substrate zones, Sandy Beige gives you a clean, professional-looking foundation that stays stable long term.\u003c\/p\u003e\n\u003cp data-start=\"1502\" data-end=\"1564\"\u003eStart with the right base - everything else sits on top of it.\u003c\/p\u003e","brand":"Simply Fish","offers":[{"title":"Sandy Beige 2kg","offer_id":42276593631309,"sku":null,"price":12.99,"currency_code":"NZD","in_stock":false},{"title":"Sandy Beige 5kg","offer_id":42276593664077,"sku":null,"price":29.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/2180\/0269\/files\/Pure-Aquarium-Natural-Sand-Sandy-Beige.png?v=1736575789"},{"product_id":"pureaquarium-sand-granite-grey-12kg-8l","title":"PureAquarium Sand – Granite Grey","description":"\u003cp\u003ePureAquarium Sand - Granite Grey\u003c\/p\u003e\n\u003cp data-start=\"79\" data-end=\"161\"\u003eIf you want a neutral substrate that works with \u003cem data-start=\"127\" data-end=\"132\"\u003eany\u003c\/em\u003e aquascape style, this is it.\u003c\/p\u003e\n\u003cp data-start=\"163\" data-end=\"413\"\u003e\u003cstrong data-start=\"163\" data-end=\"199\"\u003ePureAquarium Sand – Granite Grey\u003c\/strong\u003e delivers a natural stone-inspired tone that sits perfectly between light and dark. It creates contrast without dominating the layout, making it ideal for rock-focused scapes, planted tanks, and minimalist designs.\u003c\/p\u003e\n\u003cp data-start=\"415\" data-end=\"564\"\u003eRefined from natural rock and precision graded to 0.4–0.8mm, this premium aquarium sand gives you a smooth, stable, and visually balanced foundation.\u003c\/p\u003e\n\u003cp data-start=\"566\" data-end=\"625\"\u003eClean look. Strong versatility. Zero water parameter drama.\u003c\/p\u003e\n\u003ch3 data-start=\"632\" data-end=\"665\"\u003eWhy Choose Granite Grey Sand?\u003c\/h3\u003e\n\u003cp data-start=\"667\" data-end=\"769\"\u003e🪨 \u003cstrong data-start=\"670\" data-end=\"692\"\u003eNeutral Stone Tone\u003c\/strong\u003e\u003cbr data-start=\"692\" data-end=\"695\"\u003eEnhances rocks, driftwood, and plants without overpowering your aquascape.\u003c\/p\u003e\n\u003cp data-start=\"771\" data-end=\"898\"\u003e🌊 \u003cstrong data-start=\"774\" data-end=\"798\"\u003e0.4–0.8mm Grain Size\u003c\/strong\u003e\u003cbr data-start=\"798\" data-end=\"801\"\u003eSmooth texture that’s comfortable for bottom dwellers while remaining stable for planted layouts.\u003c\/p\u003e\n\u003cp data-start=\"900\" data-end=\"1021\"\u003e💧 \u003cstrong data-start=\"903\" data-end=\"924\"\u003eInert \u0026amp; pH Stable\u003c\/strong\u003e\u003cbr data-start=\"924\" data-end=\"927\"\u003eWon’t alter water chemistry — safe for freshwater aquariums, shrimp tanks, and marine systems.\u003c\/p\u003e\n\u003cp data-start=\"1023\" data-end=\"1138\"\u003e🧼 \u003cstrong data-start=\"1026\" data-end=\"1057\"\u003ePre-Washed for Reduced Dust\u003c\/strong\u003e\u003cbr data-start=\"1057\" data-end=\"1060\"\u003eDesigned to minimise clouding. A quick rinse before use ensures a clean setup.\u003c\/p\u003e\n\u003cp data-start=\"1140\" data-end=\"1247\"\u003e🌿 \u003cstrong data-start=\"1143\" data-end=\"1163\"\u003eHighly Versatile\u003c\/strong\u003e\u003cbr data-start=\"1163\" data-end=\"1166\"\u003eWorks seamlessly in Iwagumi, Nature-style, Jungle-style, and community aquariums.\u003c\/p\u003e\n\u003cp data-start=\"1421\" data-end=\"1608\"\u003eGranite Grey gives you flexibility. Whether you’re building around bold stone structures or dense plant growth, this substrate keeps the focus where it belongs - on your aquascape design.\u003c\/p\u003e\n\u003cp data-start=\"1610\" data-end=\"1672\"\u003eLay the right foundation and everything above it looks better.\u003c\/p\u003e","brand":"Simply Fish","offers":[{"title":"Granite Grey 2kg","offer_id":42277927583821,"sku":null,"price":12.99,"currency_code":"NZD","in_stock":false},{"title":"Granite Grey 5kg","offer_id":42277927616589,"sku":null,"price":29.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/2180\/0269\/files\/Pure-Aquarium-Natural-Sand-Granite-Grey-600x600.png?v=1736575949"},{"product_id":"pureaquarium-natural-sand-midnight-black-15-9kg-8l","title":"PureAquarium Natural Sand – Midnight Black","description":"\u003cp\u003ePureAquarium Natural Sand – Midnight Black\u003c\/p\u003e\n\u003cp data-start=\"89\" data-end=\"182\"\u003eWant your fish colours to actually stand out instead of getting washed out by pale substrate?\u003c\/p\u003e\n\u003cp data-start=\"184\" data-end=\"497\"\u003e\u003cstrong data-start=\"184\" data-end=\"230\"\u003ePureAquarium Natural Sand – Midnight Black\u003c\/strong\u003e gives your tank that deep, high-contrast foundation that makes plants look richer and fish pop harder. Refined from natural rock and precision graded to 0.4–0.8mm, this premium aquarium sand delivers a smooth, modern finish without messing with your water chemistry.\u003c\/p\u003e\n\u003cp data-start=\"499\" data-end=\"551\"\u003eIt’s clean, inert, and built for serious aquascapes.\u003c\/p\u003e\n\u003ch3 data-start=\"558\" data-end=\"593\"\u003eWhy Choose Midnight Black Sand?\u003c\/h3\u003e\n\u003cp data-start=\"595\" data-end=\"742\"\u003e🖤 \u003cstrong data-start=\"598\" data-end=\"622\"\u003eHigh Contrast Finish\u003c\/strong\u003e\u003cbr data-start=\"622\" data-end=\"625\"\u003eDeep black tone enhances reds, blues, and metallic colours in fish while making greens look sharper and more vibrant.\u003c\/p\u003e\n\u003cp data-start=\"744\" data-end=\"894\"\u003e🌊 \u003cstrong data-start=\"747\" data-end=\"776\"\u003eFine 0.4–0.8mm Grain Size\u003c\/strong\u003e\u003cbr data-start=\"776\" data-end=\"779\"\u003eSmooth texture ideal for bottom dwellers like corydoras and loaches, while still stable enough for planted layouts.\u003c\/p\u003e\n\u003cp data-start=\"896\" data-end=\"1006\"\u003e💧 \u003cstrong data-start=\"899\" data-end=\"920\"\u003eInert \u0026amp; pH Stable\u003c\/strong\u003e\u003cbr data-start=\"920\" data-end=\"923\"\u003eWon’t alter water parameters — safe for sensitive fish, shrimp, and marine systems.\u003c\/p\u003e\n\u003cp data-start=\"1008\" data-end=\"1137\"\u003e🧼 \u003cstrong data-start=\"1011\" data-end=\"1037\"\u003ePre-Washed for Clarity\u003c\/strong\u003e\u003cbr data-start=\"1037\" data-end=\"1040\"\u003eMinimises dust and clouding. A quick rinse before use ensures crystal clear water from the start.\u003c\/p\u003e\n\u003cp data-start=\"1139\" data-end=\"1273\"\u003e🌿 \u003cstrong data-start=\"1142\" data-end=\"1167\"\u003eVersatile Application\u003c\/strong\u003e\u003cbr data-start=\"1167\" data-end=\"1170\"\u003eSuitable for freshwater aquariums, planted tanks, shrimp tanks, goldfish setups, and saltwater systems.\u003c\/p\u003e\n\u003cp data-start=\"1465\" data-end=\"1671\"\u003eIf you want a cleaner, more premium-looking aquarium without overcomplicating your setup, black sand is the move. It hides debris better than lighter substrates and instantly elevates the look of your tank.\u003c\/p\u003e\n\u003cp data-start=\"1673\" data-end=\"1741\"\u003eBuild your aquascape on a foundation that works as hard as it looks.\u003c\/p\u003e","brand":"Simply Fish","offers":[{"title":"Midnight Black 2kg","offer_id":42278082347085,"sku":null,"price":12.99,"currency_code":"NZD","in_stock":false},{"title":"Midnight Black 5kg","offer_id":42278082379853,"sku":null,"price":29.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/2180\/0269\/files\/PureAquariumNaturalSand-MidnightBlack-1-768x768.png?v=1749209632"},{"product_id":"pureaquarium-natural-sand-rose-quartz-12kg-8l","title":"PureAquarium Natural Sand – Rose Quartz","description":"\u003cp\u003ePureAquarium Natural Sand – Rose Quartz\u003c\/p\u003e\n\u003cp data-start=\"86\" data-end=\"156\"\u003eIf you want something different without going gimmicky, this is it.\u003c\/p\u003e\n\u003cp data-start=\"158\" data-end=\"439\"\u003e\u003cstrong data-start=\"158\" data-end=\"201\"\u003ePureAquarium Natural Sand – Rose Quartz\u003c\/strong\u003e delivers soft, natural pink tones that add warmth and subtle contrast to your aquascape. It enhances delicate plant greens, intensifies fish colour, and creates a clean, modern foundation that stands out without overpowering your layout.\u003c\/p\u003e\n\u003cp data-start=\"441\" data-end=\"596\"\u003ePrecision graded to 0.177–0.420mm, this fine aquarium sand offers a smooth, fish-friendly texture while remaining completely inert and stable in your tank.\u003c\/p\u003e\n\u003ch3 data-start=\"603\" data-end=\"635\"\u003eWhy Choose Rose Quartz Sand?\u003c\/h3\u003e\n\u003cp data-start=\"637\" data-end=\"743\"\u003e🌸 \u003cstrong data-start=\"640\" data-end=\"666\"\u003eSoft Natural Pink Tone\u003c\/strong\u003e\u003cbr data-start=\"666\" data-end=\"669\"\u003eAdds warmth and visual interest while highlighting plant and fish colours.\u003c\/p\u003e\n\u003cp data-start=\"745\" data-end=\"862\"\u003e🌊 \u003cstrong data-start=\"748\" data-end=\"781\"\u003eFine 0.177–0.420mm Grain Size\u003c\/strong\u003e\u003cbr data-start=\"781\" data-end=\"784\"\u003eSmooth texture ideal for corydoras, loaches, shrimp, and sand-sifting species.\u003c\/p\u003e\n\u003cp data-start=\"864\" data-end=\"977\"\u003e💧 \u003cstrong data-start=\"867\" data-end=\"888\"\u003eInert \u0026amp; pH Stable\u003c\/strong\u003e\u003cbr data-start=\"888\" data-end=\"891\"\u003eWill not alter water parameters — safe for sensitive tropical fish and marine systems.\u003c\/p\u003e\n\u003cp data-start=\"979\" data-end=\"1094\"\u003e🧼 \u003cstrong data-start=\"982\" data-end=\"1013\"\u003ePre-Washed for Reduced Dust\u003c\/strong\u003e\u003cbr data-start=\"1013\" data-end=\"1016\"\u003eMinimises clouding. A quick rinse before use ensures clear water during setup.\u003c\/p\u003e\n\u003cp data-start=\"1096\" data-end=\"1217\"\u003e🌿 \u003cstrong data-start=\"1099\" data-end=\"1124\"\u003eVersatile Application\u003c\/strong\u003e\u003cbr data-start=\"1124\" data-end=\"1127\"\u003ePerfect for freshwater aquariums, shrimp tanks, planted layouts, and saltwater aquascapes.\u003c\/p\u003e","brand":"Simply Fish","offers":[{"title":"Rose Quartz 2kg","offer_id":42278330761293,"sku":null,"price":12.99,"currency_code":"NZD","in_stock":false},{"title":"Rose Quartz 5kg","offer_id":42278330794061,"sku":null,"price":29.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/2180\/0269\/files\/PureAquariumNaturalSand-RoseQuartz-4-768x768.png?v=1749208633"},{"product_id":"pure-aquarium-natural-sand-sundune","title":"PureAquarium Natural Sand – Sundune","description":"\u003ch2 data-start=\"0\" data-end=\"52\"\u003ePureAquarium Natural Sand – Sundune (0.42–0.85mm)\u003c\/h2\u003e\n\u003cp data-start=\"96\" data-end=\"203\"\u003eIf you’re chasing a warm, earthy substrate that feels natural and bold at the same time — Sundune delivers.\u003c\/p\u003e\n\u003cp data-start=\"205\" data-end=\"490\"\u003e\u003cstrong data-start=\"205\" data-end=\"244\"\u003ePureAquarium Natural Sand – Sundune\u003c\/strong\u003e features a distinctive Orange Beach Brown tone that brings warmth and depth to your aquascape. It mimics natural riverbanks and sunlit shorelines, creating a grounded, organic look that pairs beautifully with driftwood, rocks, and lush planting.\u003c\/p\u003e\n\u003cp data-start=\"492\" data-end=\"622\"\u003ePrecision graded to 0.42–0.85mm, this fine yet slightly heavier grain offers stability, smooth texture, and long-term reliability.\u003c\/p\u003e\n\u003ch3 data-start=\"629\" data-end=\"657\"\u003eWhy Choose Sundune Sand?\u003c\/h3\u003e\n\u003cp data-start=\"659\" data-end=\"785\"\u003e🌅 \u003cstrong data-start=\"662\" data-end=\"694\"\u003eWarm Orange Beach Brown Tone\u003c\/strong\u003e\u003cbr data-start=\"694\" data-end=\"697\"\u003eAdds natural warmth and creates strong contrast against green plants and colourful fish.\u003c\/p\u003e\n\u003cp data-start=\"787\" data-end=\"923\"\u003e🌊 \u003cstrong data-start=\"790\" data-end=\"816\"\u003e0.42–0.85mm Grain Size\u003c\/strong\u003e\u003cbr data-start=\"816\" data-end=\"819\"\u003eFine enough for bottom dwellers, yet heavy enough to resist excessive movement from flow or active fish.\u003c\/p\u003e\n\u003cp data-start=\"925\" data-end=\"1050\"\u003e💧 \u003cstrong data-start=\"928\" data-end=\"949\"\u003eInert \u0026amp; pH Stable\u003c\/strong\u003e\u003cbr data-start=\"949\" data-end=\"952\"\u003eWill not alter water parameters — safe for freshwater aquariums, shrimp tanks, and marine systems.\u003c\/p\u003e\n\u003cp data-start=\"1052\" data-end=\"1156\"\u003e🧼 \u003cstrong data-start=\"1055\" data-end=\"1086\"\u003ePre-Washed for Reduced Dust\u003c\/strong\u003e\u003cbr data-start=\"1086\" data-end=\"1089\"\u003eMinimises clouding. A quick rinse before use ensures a clear setup.\u003c\/p\u003e\n\u003cp data-start=\"1158\" data-end=\"1261\"\u003e🌿 \u003cstrong data-start=\"1161\" data-end=\"1191\"\u003eVersatile Aquascaping Base\u003c\/strong\u003e\u003cbr data-start=\"1191\" data-end=\"1194\"\u003eIdeal for natural biotopes, planted tanks, and river-style layouts.\u003c\/p\u003e\n\u003cp data-start=\"1431\" data-end=\"1581\"\u003eSundune gives you something different from standard beige or black - a warmer, more organic foundation that makes your entire layout feel intentional.\u003c\/p\u003e\n\u003cp data-start=\"1583\" data-end=\"1650\"\u003eLay the right base and your aquascape instantly feels more natural.\u003c\/p\u003e","brand":"Simply Fish","offers":[{"title":"Sundune 2kg","offer_id":42278794035277,"sku":null,"price":12.99,"currency_code":"NZD","in_stock":false},{"title":"Sundune 5kg","offer_id":42278794068045,"sku":null,"price":29.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/2180\/0269\/files\/Pure-Aquarium-Natural-Sand-Sundune.png?v=1761279726"}],"url":"https:\/\/simplyfish.co.nz\/collections\/pureaquarium.oembed","provider":"Simply Fish","version":"1.0","type":"link"}